Face it your press release stinks. Actually it sucks.

Your press release is written by a geologist who writes about rock samples, drilling results and other information for other geologist. Who is your press release for retail investor? News organizations? Institutional investors? Or other geologist?

Get information on how to write a proper press release that appeals to investors and the common person not geologist.

Here are 3 easy tips

Where is the project – What is the geographic location of the project where your release is coming from? Most times there is no mention of geographic location. And yes 900 km north of Vancouver is not a sufficient location. Pick a town or a major centre in the area. Yes people know where Dease Lake/Houston/100 Mile House is

Drilling Results – information overload as not every hole needs to be in your release. Pick 1-2 highlights of drilling and refer to your website for more information. Don’t make it a bunch of numbers that need further explanation

How much gold/copper/zinc/silver is there? If you fill up a large dump truck of dirt how much is there? Basketball? softball? golf ball? Make it an amount that people can relate to