Face it your press release stinks. Actually it sucks.

Your press release is written by a geologist who writes about rock samples, drilling results and other information for other geologist. Who is your press release for retail investor? News organizations? Institutional investors? Or other geologist?

Get information on how to write a proper press release that appeals to investors and the common person not geologist.

Here are 3 easy tips

Where is the project – What is the geographic location of the project where your release is coming from? Most times there is no mention of geographic location. And yes 900 km north of Vancouver is not a sufficient location. Pick a town or a major centre in the area. Prince George, Smithers, Spences Bridge, Carcross, Watson Lake are major towns that are in BC and the Yukon

Drilling Results – information overload as not every hole needs to be in your release. Pick 1-2 highlights of drilling and refer to your website for more information. Don’t make it a bunch of numbers that need further explanation. The average person wants to know about how much gold you found not all 14 holes

Stop talking like a Geologist – Do you apply the KISS method? Reading 95% of all press releases they are all talking geology. You need to educate your reader. Make it easier for them to understand your release – not harder. Not everyone is a geologist. They are retired teachers, millennials, bankers, truck drivers home owners. No one understands the language of mining nor should they.